Meet The Team

A woman with dark brown hair smiling, wearing a black and white striped shirt and a pearl necklace, sitting at a wooden table with a wooden slat background.

Ursula Maidens

FOUNDER
Founder, visionary, and the force that keeps us all on track, Ursula Maidens launched Rockmybaby in 2006 to help friends solve their childcare challenges. Ursula knows all the ins and outs of the business, guiding our team with experience and expertise.

A woman with gray curly hair sitting at a wooden table, smiling, wearing a light-colored blouse and a colorful statement necklace, in a modern interior with wooden slats and indoor plants.

Cushla Bower

CHILDCARE CONSULTANT
Cushla stays connected with families, ensuring all bookings run smoothly, assisting with business quotes, and supporting email campaigns. Always just a call away, she offers guidance, support, and her wealth of experience to keep everything running seamlessly behind the scenes.

A young woman with blonde hair, blue eyes, and earrings, smiling while sitting on a chair in front of a wooden background with vertical slats, wearing a white sleeveless top.

Shinnae Harvey

CHILDCARE CONSULTANT
Shinnae is always just a call away, matching the right people to the right roles and providing expert support whenever it’s needed. She works across New Zealand and our wider global networks reviewing applications, shortlisting, and presenting families with well-matched nannies.

A young woman with long brown hair, wearing a black satin shirt, standing in front of a large leafy green plant indoors.

Georgia Maidens

DIGITAL MARKETING SPECIALIST
Georgia drives our digital presence, managing campaigns and strategies to reach the right audience at the right time. She also captures content at our centres. Alongside this, Georgia supports the recruitment side of the business.